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Start Your Store

An overview of running an online shop with Jimdo

Any Jimdo website can be turned into a functioning online store in less than 10 minutes, no matter which template you're using. While you can spend a lot more time with additional settings and features, at the bare minimum there are only a few things you need to do in order to start selling:


Adding products to your store

To start selling a product or service on Jimdo, you begin in a very familiar way–add a new element. The Store Item Element is available right from the Elements Menu.


To set up your new online product, add an Item name, Price, and Product Description. Then select Add Image to upload one or several images. The List Price will show the item's "original price" if it's on sale, and will appear crossed out above the current price. This shows the customer how much they are saving. 


If you would like to add more information to your product, click on the Additional options button. 


Here, you can set a Quantity if you are using Jimdo for your inventory, or, if you are a Business or Platinum subscriber, you can enter a Weight and use weight-based rules for shipping.


Tags are very useful for creating categories and can also power tag-based shipping rules for Business and Platinum subscribers.


Check the box This item can be shipped to set shipping costs per product or per order. You can also set the Estimated Shipping Time with one of three messages. Customize these messages by going to Store Settings and scrolling down to Shipping Time Descriptions.


Product Variations

Do you have product options that you'd like to offer your customers? Or do you have a product in a number of different sizes? If so, you can use the variations option on the Store Item Element.  

Use the "New variation" link to activate the variations and add new options. Each option can have its own price.

Activating variations will add a dropdown menu to your product for your customers.


It is not possible to have two different drop-down options in one Store Item Element. So if you are selling a shirt that you offer in 3 colors and 4 sizes, you should make three separate Store Item Elements, one for each color. Then make four variations within each item for the sizes.


For example, you can create store items for a white shirt, black shirt, and gray shirt and then add variations for small, medium, large, and extra large for each one.


Creating Product Pages

Once you save the Store Item Element, your product will appear on the page where you placed it. For best results, we recommend creating a specific product page for each product you sell instead of just placing a bunch of store items on a single page.


Creating product pages will allow you to surround your Store Item Element with additional text, images, videos, and provides your product with its own page URL that you can promote in search engines and on social media.


The Shopping Cart

Once you add your first Store Item Element to your website, your visitors will begin seeing a shopping cart icon in the upper right corner of each page.

Any items they order will appear in the cart icon. They will be able to click on the cart to launch the checkout process.

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