Title and Meta Tags
You can edit the Page Title and Meta Tags for each page on your site by navigating to the page you'd like to edit and clicking SEO in the Site Admin.
JimdoFree users can change the page title and meta tags for the website as a whole, whereas JimdoPro and JimdoBusiness customers can change these settings for every single page of their sites.
The title of a Jimdo site comprises two parts: a page title and a site title. In search results and in the browser, the page title appears followed by a dash (–) and the site title, as in the screenshot below.
Below, we talk about how to change your page titles and site title.
The page title is a concise description of a single page of a website. Page titles are widely considered the most important aspect of SEO. The page title shows up in two main places:
- Browser: The page title appears at the top of the browser window (e.g. in Firefox) or within the browser tab (e.g. in Google Chrome)—the exact placement varies from browser to browser.
- Search Results: The page title shows up when one of your pages appears in search results.
Jimdo's page title on our main page, for instance, is Create a Free Website with our Website Builder. In the screenshot below, you can see how that text appears in Google's search results.
It's important that you have a great page title for every page on your site. Here are a couple of to keep in mind when writing page titles:
- Length: After 70 characters, page titles show up with an ellipsis ("...") in search results, so make sure that the most important words in your page title are in the first 70 characters.
- Duplicate Titles: Two different pages of your site should never have the same page title—Google and other search engines consider duplicate page titles a bad practice because it can confuse visitors to your site.
Some additional tips for writing great page titles can be found in Six Revision's article "5 Common Mistakes With Page Titles."
The site title is a short word or phrase that describes the website as a whole. The site title you choose will be appended to the page title when displayed in search results. Keep in mind the advice given above about page titles when writing your site titles.
You can edit your Site Title by following these steps:
- Click Settings > Website > Site Title.
- Enter your Site Title in the text field.
- Click Save.
You can always change your Site Title, though it may take some time before the change is reflected in search results.
The page description (also called the meta description) is a short summary of a page's content. Although the page description usually has little effect on search ranking, it is an important way to encourage people to click on your site in search results. The page description occasionally shows up below your page title in search results and gives people more information about the page they're going to view.
Keep in mind the length of your page descriptions—150 characters or less is best. Also, try to make the text of the page descriptions appealing and remember that you're writing for people, not search engines.
Keywords are the important words or phrases on your site that you think people will use to find your site in search engines. In the SEO panel, you can make a list of your most important keywords for each of your pages. The screenshot below shows the keywords that we might use for a rock climbing gym's website.
Make sure to separate each keyword with a comma, and try to limit your list to your most important keywords. It's better to have several precise keywords than a long list of keywords that aren't related to your page's content.
Robots Meta Tags
Robots meta tags allow you to control the way that search engines interact with the pages on your website. The most important robots meta tags—noindex, noarchive, and nofollow— are all easily adjusted with Jimdo's built-in SEO tools.
The ability to edit Robots Meta Tags is only available to JimdoBusiness customers.
Robots meta tags are the most complicated aspect of SEO. These meta tags allow you to give search engines explicit instructions about how they should interact with your site, which is extremely powerful. That said, overusing or misusing robots meta tags can have a detrimental effect on your site. Keep reading for an explanation of what each tag's specific function is.
- noindex: When noindex is activated for a page, that page will not show up in a search.
- noarchive: When noarchive is activated for a page, Google and other search engines will not archive that page (i.e. no cached versions of your site will be available).
- nofollow: When nofollow is activated for a page, links that are on that page will not be followed by search engines. Visit our short explanation of how search engines work to learn about how links are followed by search engines.
It would be impossible to list all the possible situations where robots meta tags should be used. That said, here are a few possible cases:
- Use noindex for a page that you're using to test Jimdo's tools so that it won't show up in search results.
- Use noarchive for a page that has outdated information on an older version (e.g. information about an obsolete product) so that the cached version cannot be accessed by your customers.
- Use nofollow on pages where you cannot control all of the links that are posted (e.g. on blog posts or Guestbook elements) so that those links aren't followed by search engines.