Title and Meta Tags
You can edit the Page Title and Meta Tags for each page on your site by navigating to the page you'd like to edit and clicking SEO in the Site Admin.
JimdoFree users can change the page title for the website as a whole, whereas JimdoPro and JimdoBusiness customers can change these settings for every single page of their sites.
The title of a Jimdo site comprises two parts: a page title and a site title. In search results and in the browser, the page title appears followed by a dash (–) and then the site title, as in the screenshot below.
Below, we talk about how to change your page titles and site title.
The page title is a concise description of a single page of a website. Page titles are widely considered the most important aspect of SEO. The page title shows up in two main places:
- Browser: The page title appears at the top of the browser window (e.g. in Firefox) or within the browser tab (e.g. in Google Chrome)—the exact placement varies from browser to browser.
- Search Results: The page title shows up when one of your pages appears in search results.
Jimdo's page title on our main Support Center page, for instance, is Search. In the screenshot below, you can see how that text appears in Google's search results.
It's important that you have a great page title for every page on your site. Here are a couple of to keep in mind when writing page titles:
- Length: After 50-60 characters, page titles show up with an ellipsis ("...") in search results, so make sure that the most important words in your page title are in the first 55 characters.
- Duplicate Titles: Two different pages of your site should never have the same page title—Google and other search engines consider duplicate page titles a bad practice because it can confuse your site's visitors.
Some additional tips for writing great page titles can be found in Six Revision's article "5 Common Mistakes With Page Titles."
There is a difference between Page Title and Page Name. The Page Title is for SEO purposes - it's what shows up in search engine results. The Page Name is the name of the page within the navigation, and it's what auto-generates the page URL. The Page Title will match the Page Name unless you change it in the SEO settings. Generally, there is no reason to have these be different.
The site title is a short word or phrase that describes the website as a whole. The site title you choose will be appended to all page titles when displayed in search results. Keep in mind the advice given above about page titles when writing your site title.
You can edit your Site Title by following these steps:
- Click Settings > Website > Site Title.
- Enter your Site Title in the text field.
- Click Save.
You can always change your Site Title, though it may take some time before the change is reflected in search results.
The URL is the unique address of your website—it is displayed in the address bar of your browser and in search engine results. To optimize SEO, it's important to keep the URL as simple as possible. Normally, page URLs are auto-generated from the page name.
With the Page URL feature, you can overwrite the auto-generated URL and change it to a custom URL of your choice.
The ability to customize Page URLs is only available to JimdoPro and JimdoBusiness customers.
It is not possible to change the URL of a blog post.
Some suggested uses for this feature are:
- Keeping your URLs short for better SEO. Customizing a page URL is important if you have long page titles, such as in large online stores and blogs. Long URLs are bad for SEO and can be difficult for your visitors to remember. Instead, choose the most important word in the title to use as your URL. For example, http://travelblog.jimdo.com/our-amazing-vacation-in-australia can be changed to http://travelblog.jimdo.com/australia.
- Changing the page name without losing the URL. Another advantage of this feature is that you can change the name of your page in the navigation without changing the URL. This allows you to keep your search engine ranking for the URL even if you decide to change the name of your page.
- Cleaning up URLs for languages with non-Latin characters. URLs in languages with non-Latin characters, such as Japanese or Russian, often don’t show up well when copy-and-pasted. With this feature, you can use Latin characters in the URL to make them easier to use, but still keep the non-Latin characters in the page title.
Use this feature carefully because it changes the URL of your subpage. Remember that the old URL is not automatically forwarded to the new URL. The old URL will show a 404 error when visited, which may cause a problem if the old URL is indexed by search engines or bookmarked by past visitors.
The page description (also called the meta description) is a short summary of a page's content. Although the page description usually has little effect on search ranking, it is an important way to encourage people to click on your site in search results. The page description occasionally shows up below your page title in search results and gives people more information about the page they're going to view.
Keep in mind the length of your page descriptions—fewer than 165 characters is best. Also, try to make the text of the page descriptions appealing and remember that you're writing for people, not search engines.
Robots Meta Tags
Robots meta tags allow you to control the way that search engines interact with the pages on your website. The most important robots meta tags—noindex, noarchive, and nofollow— are all easily adjusted with Jimdo's built-in SEO tools.
The ability to edit Robots Meta Tags is only available to JimdoBusiness customers.
Robots meta tags are the most complicated aspect of SEO. These meta tags allow you to give search engines explicit instructions about how they should interact with your site, which is extremely powerful. That said, overusing or misusing robots meta tags can have a detrimental effect on your site. Keep reading for an explanation of what each tag's specific function is.
- noindex: When noindex is activated for a page, that page will not show up in a search.
- noarchive: When noarchive is activated for a page, Google and other search engines will not archive that page (i.e. no cached versions of your site will be available).
- nofollow: When nofollow is activated for a page, links that are on that page will not be followed by search engines. Visit our short explanation of how search engines work to learn about how links are followed by search engines.
It would be impossible to list all the possible situations where robots meta tags should be used. That said, here are a few possible cases:
- Use noindex for a page that you're using to test Jimdo's tools so that it won't show up in search results.
- Use noarchive for a page that has outdated information on an older version (e.g. information about an obsolete product) so that the cached version cannot be accessed by your customers.
- Use nofollow on pages where you cannot control all of the links that are posted (e.g. on blog posts or Guestbook elements) so that those links aren't followed by search engines.
Looking to improve your website's standing with search engines? We are now offering an SEO add-on from our partner rankingCoach. Learn more.
We’ve kept only the important SEO Settings you need, and removed the “Keywords” box. Google stopped using keywords for their rankings back in 2007, and other search engines have followed suit. In fact, filling in too many keywords can actually hurt your search engine rankings, since they can get you flagged as spam. From now on, you just need to fill in your page titles and site (meta) description, and make sure that your keywords occur naturally in your website content.